Digital Commerce, Behavior, and Trust

A two-study prototype evaluation with 33 Bengali-speaking online shoppers examines how users understand, act within, and monitor e-commerce return and refund pathways. The study uses recovery legibility as a descriptive lens while distinguishing interface representation from operational execution.

This study examines the role of financial education in fostering economic empowerment and reducing poverty among urban low-income populations in Bangladesh. Using a qualitative case study approach, semi-structured interviews with 17 participants provided insights into financial behaviors, literacy…

This study examines the key factors shaping consumer trust in Bangladesh’s e-commerce sector using a mixed-methods approach, incorporating qualitative interviews with 14 key stakeholders and quantitative survey data from 100 online shoppers. The findings identify crucial drivers of…

The rapid expansion of e-commerce in Bangladesh has revolutionized consumer behavior, providing convenience while creating challenges in managing product returns. This study examines customer experiences and perceptions of e-commerce returns in Bangladesh, focusing on critical factors like product…

This study investigates how design elements on Product List Pages (PLPs) and Product Detail Pages (PDPs) impact user trust in e-commerce. Using a mixed-methods approach with 65 survey respondents and 22 interview participants, the research reveals that consistency…

This study examines barriers to mobile financial services (MFS) adoption in rural Bangladesh, focusing on usability challenges, reliance on intermediaries, fraud risks, and insufficient financial literacy. Through qualitative interviews with 18 MFS users, agents, and fintech experts, the…