At the Userhub Reunion 2023, a landmark event celebrating 12 years of UX and human-centered design education in Bangladesh, design expert Don Norman engaged in a profound discussion. The conversation, moderated by Wahid bin Ahsan, covered various aspects such as designing for sustainability, tackling plastic waste, reducing noise pollution, promoting sustainable agriculture, and AI’s impact on the design sector.

Norman highlighted the necessity of a comprehensive approach to design that incorporates ecological systems, encourages cross-disciplinary collaboration, and underscores the designers’ responsibility to foster meaningful change toward a sustainable future.

Norman also provided constructive feedback on student projects, underlining the limitations of the conventional human-centered design approach. He stressed the importance of shifting from designing only for companies to exploring broader solutions for complex problems.