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Leading UX in Bangladesh

WASH SDG Demand Creation Strategy

The Netherlands Water, Sanitation and Hygiene sustainable development goal (WASH SDG) consortium is formed by the partners WASH Alliance International (WAI), SNV Netherlands Development Organization (SNV) and Plan Netherlands (Plan). The WASH SDG Programme aims to sustainably improve access to and use of sanitation and improve hygiene behaviors, taking a gender transformative approach, for at least 2 million women, girls, boys and men, and access to and use of safe drinking water for at least 450,000 women, girls, boys and men by 20221. This will be the first phase of a larger contribution towards realizing the 2030 vision. It is expected that the reach of the program activities will be beyond 7.4 million people.

In Bangladesh, WAI is working in six Municipalities (Satkhira, Kalaroa, Barguna, Amtali, Patharghata and Betagi) and two Upazila (Satkhira Sadar and Barguna Sadar) with six Bangladeshi partners and seven Dutch partners. Simavi is the lead implementing partner for WAI sub-programme in Bangladesh and is responsible for development of the demand creation strategy for this sub-programme, which will be used by local partners in Bangladesh. Userhub was assigned to develop the demand creation strategy.