Certified Content Strategist
Content Strategy for a better User Experience
Content is information with a purpose presented to an audience in different forms, through different media. It should add value to the lives of the audience, be it by providing entertainment or information. Good content ensures a strong user experience. Quality content increases its effectiveness and frequently translates into revenues.
Content creation without a strategy leads to inconsistent content that does not serve a purpose. This may confuse the audience and have a negative impact on your brand. Content strategy focuses on the planning, creation and governance of useful, usable content. A good content strategy engages the audience and helps to retain a loyal customer base. The secret is to provide meaningful quality content. When creating content for your brand, it is important that you understand what questions or concerns your audience may have. Your content should focus on solutions, how your product can make their lives easier.
Our Content Strategy Course will help you build your confidence to create meaningful content for online and offline media. During the course, you will learn the principles and applications of content strategy. We will show you how to carry out research to find your target group’s needs and expectations. You will learn to create and distribute content based on your findings to get maximum effectiveness. We will also teach you how to incorporate offline materials to your vantage when required.
Certified Content Strategist course has been developed by educators and communication professionals and is designed to meet the changing needs of the industry. Completing the course will help you build your skills and confidence as a content strategist and help you to create quality content for your business.
What you will learn
- Principles of communication, and their applications
- Defining target audience
- Create & distribute effective content
- Write in narrative, analytical and descriptive styles
- Produce persuasive content for business communication
- Write influential content targeted for specific user group
- Create content optimized for user’s search experience
Must have good understanding of English grammar