2026-10-11T05:50:05Zhttps://userhub.com.bd/oai-pmh/

oai:userhub.com.bd:119662024-10-03

User Trust in E-Commerce through Product List Pages, Detail Pages, Reviews, and Security Features Kazi Harunur Rashid Wahid bin Ahsan customer reviews e-commerce Featured product pages security features user trust This study investigates how design elements on Product List Pages (PLPs) and Product Detail Pages (PDPs) impact user trust in e-commerce. Using a mixed-methods approach with 65 survey respondents and 22 interview participants, the research reveals that consistency in UI design, high-quality product images, detailed descriptions, verified customer reviews, and visible security features are critical in fostering user trust. Well-structured navigation, accurate product information, and robust security measures significantly enhance trust and influence purchasing decisions, while misleading product descriptions and unreliable payment methods detract from user confidence. The study provides practical recommendations to optimize platform design, focusing on consistent interface elements, improved product imagery, and secure payment options. Userhub Userhub Journal 2024-10-03 info:eu-repo/semantics/article application/pdf https://doi.org/10.58947/journal.dmvq89 https://userhub.com.bd/publications/user-trust-in-e-commerce-through-product-list-pages-detail-pages-reviews-and-security-features/ info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by/4.0/ https://userhub.com.bd/download/report/user-trust-in-ecommerce-through-product-list-pages-detail-pages-reviews-and-security-features.pdf en